From Wieden+Kennedy:
“We have also created a ground-breaking digital app that introduces the ability to ‘play’ with a television commercial using a mobile phone. The app allows viewers of the film to ‘catch’ the animated characters as the commercial appears on screen.”
Lovely to see the first blossoms after banging on about it for the last couple of years. I feel a bit less silly now.
Talking 2Screen advertising at Media140 London, October 2009. [07:00 Minutes in.]
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