Evan Williams’ 10 Rules for web start-ups featured in the Howies Summer 2009 catalogue.
#1: Be Narrow
#2: Be Different
#3: Be Casual
#4: Be Picky
#5: Be User-Centric
#6: Be Self-Centered
#7: Be Greedy
#8: Be Tiny
#9: Be Agile
#10: Be Balanced
#11 (bonus!): Be Wary
Read the full article on-line, or pick up a copy of the Howies catalogue for nice paper version.